After introductions and a welcome from Diane Probst, president/ceo of the Rockport-Fulton Chamber of Commerce, Jeff Hunt set forth objectives of the campaign. He explained the mystical, spiritual and fun spirit of the campaign.
He explained how it was chosen and how he feels Rockport-Fulton is a special place. He established early on as to how we could capture that special feeling. He played a video from Governor Abbott wishing the Rockport-Fulton community well on this campaign and to bringing back tourism.
Hunt continued to set forth the creative inspiration. He played the "Back to Being Me" song sung by George Strait. He played a short video of "Back to Being Me" which featured business leaders and community landmarks prior to Harvey.